From culture

PR Guidebook: Kylie Jenner Edition

Last week, Kylie Jenner celebrated her birthday early in a black lace bodysuit that showcased her confidence and reminded us why she’s a #Girlboss in more ways than one. In the advent of her official birthday this week, we are rounding up four PR tips inspired by the young makeup mogul.

PR Guidebook: Gigi and Bella Edition

While Kimye and T-Swift #BreakTheInternet hashing out their frequent drama, the models Hadid have a more neutral approach to dealing with the spotlight. While creating your own buzz has its benefits, staying out of the public eye can be helpful as well.

5 things Yeezy taught me

Now that we’ve had over a week to reflect on Kanye’s controversial music video “Famous”, one thing we can’t debate is his ability to get our emotions stirred and create a buzz.